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757 Main St, Wilbraham, MA
(413) 596-4002
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Rice Fruit Farm is the breakfast, lunch, ice cream, and bakery spot you must visit in New England! Find us conveniently located in Wilbraham, Massachusetts. View Our Menus →

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A Historic Breakfast Destination Just Minutes from Ludlow, MA

Rice Fruit Farm Wilbraham, Mass. front view of store

For residents of Ludlow, supporting local agriculture and family businesses is a way of life. You have excellent local options for greenhouse plants and deli sandwiches right in town. But when you are craving a change of scenery—a place to slow down, sit down, and enjoy a hot breakfast cooked to order in a building rich with history—the answer is just a short drive across the line.

Rice Fruit Farm, located at 757 Main St. in Wilbraham, offers Ludlow residents a unique culinary escape. Established in 1894, our farm has stood the test of time, evolving from a simple fruit stand into a beloved community café. If you are searching for breakfast near Ludlow, MA, we invite you to trade the bustle of Center Street for the rustic charm of our restored 1924 barn.

In Ludlow, you can find muffins. But only at Rice Fruit Farm can you find the Famous Muffin Top. We’ve taken the most beloved bakery item in New England and perfected it by focusing on the best part: the top.

Why settle for the “stump” when you can enjoy the texture-rich, golden-brown crown? Baked fresh daily in our kitchen, our muffin tops come in rotating seasonal flavors like Blueberry, Chocolate Chip, and Lemon Poppy. They are the perfect “grab-and-go” treat for your commute or a unique addition to your weekend brunch spread.

  • The Texture Factor: Research shows that bakery lovers crave texture—that perfect crunch of sugar crystals against soft, moist cake. Our Muffin Tops deliver this experience in every bite, distinguishing us from the standard, soft-all-over muffins found elsewhere.

Rice Fruit Farm BLT and hot dog lunch
Rice Fruit Farm BLT and hot dog lunch
Rice Fruit Farm Breakfast sandwiches and coffee
Rice Fruit Farm Breakfast sandwiches and coffee
Rice Fruit Farm BLT and hot dog lunchRice Fruit Farm Breakfast sandwiches and coffeeRice Fruit Farm Breakfast sandwiches and coffee

A Full-Service Breakfast Menu

While many spots in Ludlow focus on “deli-style” or “to-go” counter service, Rice Fruit Farm offers a warm, inviting atmosphere where you are encouraged to stay awhile. Our dining room, nestled inside the restored barn, features original woodwork and a cozy, welcoming vibe that makes breakfast feel like an occasion.

Our kitchen grills every sandwich to order using two cage-free eggs. We don’t pre-make our eggs; we cook them fresh when you order.

  • The “Steak ‘N Egger”: This isn’t your average drive-thru sandwich. We pile shaved steak, Swiss cheese, sautéed mushrooms, and horseradish sauce onto a bagel or ciabatta roll. It’s a hearty start to the day that rivals any diner in the region.

  • The “Bada Bing”: A nod to the area’s Italian roots, featuring provolone cheese, tomato, pepperoni, and a savory pesto spread.

  • The “Californian”: Fresh avocado, tomato, and pepper jack cheese make this a lighter, zestier option for those seeking something fresh.

Homemade Ice Cream with a 1920s Vibe

Ludlow families know good ice cream, but Rice Fruit Farm offers an experience that goes beyond the cone. Our creamery was voted #1 People’s Choice in the MassLive “Best of Mass” awards, and for good reason.

We are a bakery and a creamery, which allows us to do something special: we put our own baked goods into our ice cream.

  • Bakery-Infused Flavors: Imagine “Apple Pie” ice cream made with chunks of our actual, fresh-baked apple pie. Or “Cookie Dough” ice cream featuring the same dough we bake in our ovens.

  • The Parlor Atmosphere: We’ve designed our ice cream parlor to feel like a step back in time. With black-and-white checkered floors and a vintage “Love Tester” arcade game, it captures the spirit of the 1920s. It’s a nostalgic destination for Ludlow families looking to make memories, not just grab a dessert.

Rice Fruit Farm homemade hard ice cream cone
Rice Fruit Farm fresh picked red apple

For generations, families have made the short trip from Ludlow to Wilbraham to visit Rice’s. It’s a tradition we are proud to continue. The drive itself, whether you come via Stony Hill Road or cross over from Indian Orchard, is a quick transition from the suburban hustle to our agricultural setting.

Amenities for our Guests:

  • Outdoor Fire Pit: Grab a coffee and sit by the fire on crisp mornings. It’s a popular spot for friends to catch up.

  • Seasonal Produce: In addition to our menu, our farm stand shelves are stocked with seasonal local items, honey, and maple syrup, allowing you to bring a taste of the farm home with you.

Directions from Ludlow, MA

We are closer than you think!

  • Route: Simply take East Street or Chapin Street toward the Wilbraham line. Cross the bridge and head up Main Street.

  • Time: The drive is typically less than 10 minutes from the Ludlow Mills area.

  • Parking: We offer ample free parking right on the farm, making your visit stress-free.

Conclusion: A Delicious Change of Pace

You don’t have to travel far to find a breakfast that feels like a getaway. Rice Fruit Farm offers the history, the quality, and the atmosphere that turns a meal into a memory. Next time you are deciding where to eat breakfast near Ludlow, MA, come visit the neighbors. We’ll have a hot Muffin Top waiting for you.