Roots run deep here, having been established by Wilbraham, MA farmer and preserver of nature, Jesse Rice in the late 1800s. He and his family built something special, and for nearly a century, offered responsibly grown fresh produce and home-baked goods. After years of restoring & renovating the original Rice family farm-stand, we reopened and honor those traditions. Rice Fruit Farm is a well worth destination from anywhere in New England and beyond. We are known for our famous breakfast sandwiches, in-house bakery muffin tops, homemade ice cream & more! Stop by today to see all that we have to offer!