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757 Main St, Wilbraham, MA
(413) 596-4002
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Rice Fruit Farm is the breakfast, lunch, ice cream, and bakery spot you must visit in New England! Find us conveniently located in Wilbraham, Massachusetts. View Our Menus →

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A Historic Farm Breakfast Just Minutes from Longmeadow, MA

Rice Fruit Farm, local bake shop, breakfast place, wilbraham ma

The authentic New England farm experience is just a short drive away. Rice Fruit Farm, located at 757 Main St. in Wilbraham, has been a culinary landmark since 1894. For our Longmeadow neighbors, we offer a change of pace: a breakfast served in a restored 1924 barn, surrounded by the rolling hills of the Wilbraham range. If you are searching for breakfast near Longmeadow, MA, trade the strip mall for the hayloft and see why generations of locals make the short trip to Rice’s.

Every town has donuts, but only Rice Fruit Farm has the Famous Muffin Top. We know that Longmeadow residents appreciate quality, and our signature bakery item is the result of perfecting a classic.

We realized long ago that the “stump” of the muffin was just a vehicle for the best part—the crunchy, flavorful, textured top. So, we eliminated the bottom. Baked fresh every morning in our farm kitchen, our Muffin Tops come in rotating seasonal flavors like Blueberry, Chocolate Chip, and Pumpkin.

  • For the Longmeadow Host: Planning a brunch or a book club meeting? A box of our Muffin Tops is a unique alternative to the standard bakery platter. They are conversation starters that bring a piece of local history to your table.

Rice Fruit Farm blueberry sugar muffin top
Rice Fruit Farm Breakfast sandwiches and coffee
Rice Fruit Farm Breakfast sandwiches and coffee
Rice Fruit Farm everything bagel Californian egg sandwich
Rice Fruit Farm Breakfast sandwiches and coffeeRice Fruit Farm everything bagel Californian egg sandwich

Farm-Fresh Breakfast, Grilled to Order

While you might grab a quick coffee at the “Shops,” Rice Fruit Farm offers a breakfast worth sitting down for. We believe that a great sandwich starts with great ingredients, which is why we use two cage-free eggs in every sandwich we grill.

Our menu caters to both the hearty appetite and the health-conscious diner:

  • The Californian: A favorite among our Longmeadow guests, featuring two eggs, pepper jack cheese, tomato, red onion, and fresh avocado. It’s fresh, filling, and flavorful.

  • The “Steak ‘N Egger”: For those fueling up for a weekend project, we pile shaved steak, Swiss cheese, sautéed mushrooms, and horseradish sauce onto your choice of bagel or ciabatta.

  • The “Bada Bing”: Inspired by the region’s Italian heritage, this sandwich combines eggs with provolone, pepperoni, tomato, and a savory pesto spread.

We also feature locally roasted coffee, including our signature Rice Roast, ensuring your morning caffeine fix is as fresh as your food.

Holiday Pies & Event Catering for Longmeadow

Longmeadow is a town that knows how to host. From holiday dinners to graduation parties, the pressure is always on to provide the best food for your guests. Rice Fruit Farm is your secret weapon for dessert and breakfast catering.

  • The Pie Tradition: Why spend hours baking when you can serve a homemade Dutch Apple or Fruit of the Forest pie from our bakery? Our pies are baked daily and are legendary in the area. Pre-order for Thanksgiving or Christmas to ensure your holiday table is complete.

  • Morning Catering: Impress your office or school staff with our Coffee Travelers and Pastry Platters. We make pickup easy, so you can be back in Longmeadow before the coffee gets cold.

Rice Fruit Farm fresh baked daily homemade pies
Rice Fruit Farm Banana Split Homemade Sundae

Award-Winning Ice Cream Worth the Trip

When the sun sets, the drive from Longmeadow to Wilbraham becomes a quest for the best dessert in the Pioneer Valley. Rice Fruit Farm was voted #1 People’s Choice in the MassLive “Best of Mass” Ice Cream competition, and for good reason.

Our homemade ice cream stands out because we are a bakery first. We fold our own fresh-baked brownies, cookies, and pie crusts directly into the cream.

  • Try the “Blueberry Cobbler”: Vanilla ice cream swirled with our actual bakery cobbler.

  • The Atmosphere: Our ice cream parlor retains a vintage 1920s vibe, complete with a black-and-white checkered floor and a “Love Tester” arcade game. It’s a nostalgic experience that feels worlds away from the modern frozen yogurt shops.

A Scenic Drive to History

Part of the appeal of Rice Fruit Farm is the journey. The drive from Longmeadow is quick but scenic, taking you out of the suburbs and into the agricultural heart of Wilbraham.

  • The Route: Whether you take Converse Street or cut through East Longmeadow, you are typically only 10–15 minutes away from our front door.

  • The Destination: Established by Jesse Rice in 1894, our farm stand has evolved into a community hub. We offer ample parking (a luxury compared to some city spots!) and outdoor seating with a fire pit for those crisp New England mornings.

Rice Fruit farm animal goats

Seasonal produce & Local Goods

While you wait for your breakfast sandwich, browse our farm store. We curate a selection of seasonal local produce and goods that you can’t always find in the big supermarkets. From local honey and maple syrup to the freshest in-season fruits, a trip to Rice’s allows you to support local agriculture while stocking your pantry.

Conclusion: Escape the Ordinary

You don’t need to drive to Vermont to find a red barn, a white silo, and a breakfast that tastes like home. It’s right next door. For the best breakfast near Longmeadow, MA, come see us at Rice Fruit Farm.

Visit us daily from 6:00 AM – 7:00 PM.